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Simon Sinek paints a clear dichotomy between managers and leaders. Simply holding the title of “manager” does not qualify someone as a “leader,” the latter being a far greater responsibility than any title can imply. Even for people in the highest echelons of corporate America—such as former General Electric CEO Jack Welch—leadership is more than having the authority to make large-scale decisions. A manager may have authority within the hierarchy of a company or organization, but this power does not automatically translate to leadership. Sinek argues that a true leader knows when to delegate and divest authority: “The more energy is transferred from the top of an organization to those who are actually doing the job, those who know more about what’s going on on a daily basis, the more powerful the leader” (184). A strong leader is the foundation of a strong organization, cultivating cultures where trust and empathy are the dominant forces, as evidenced in Bob Chapman, Charlie Kim, and James Sinegal. In these cases, effective leadership is not a utopian myth, but a lived reality.
For both Bob Chapman and Charlie Kim, their approach to leadership stemmed from a belief that employer-employee relationships should operate in ways akin to parents and their children. Chapman’s leadership was grounded in the idea that every employee was someone else’s child, which meant that the company had a responsibility to ensure that everyone was cared for in the workplace. As Kim implemented his policy of lifetime employment, his leadership was grounded in the idea that ideal parents don’t fire or give up on their children, and that leaders should follow a similar guideline when employees make mistakes. For James Sinegal, employee morale was so deeply ingrained in Costco’s company values that when the 2009 economic recession hit, he resisted pay cuts and layoffs. These are examples of leaders who prioritized employee well-being over the technicalities of their job descriptions. Conversely, holding such a title in an organization rife with instability (or without a positive work culture) can affect an employee’s mental and physical health. Sinek argues that the modern workplace, with its complicated hierarchies and distribution of management titles, contributes to increases in stress, which in turn leads to a higher rate of heart issues and weaker immune systems. A constant lack of mental health leads to releases of cortisol (the chemical associated with stress and potential threats), which compromises physical health. The corporate structures set in place to maximize companies’ efficiency are not safeguards, “simply earning more money or working our way up the ladder is not a prescription for stress reduction” (36). Managers are given a title; leaders embrace their role.
Sinek traces the human need for safety back to the Paleolithic era, when “the lives of early humans were threatened by all sorts of things that could end their time on earth” (25). While the dangers themselves changed, particularly in light of the modern workplace, our collective need to feel safe in our daily work has remained a constant. When organizations feel safe within their own confines, external dangers can be overcome as a united front. Conversely, when organizations prove dangerous to their own, outside challenges and threats such as market unpredictability or global economic recession become harder to take on—which accentuates the need for leadership that is protective by nature. Leaders play a vital role in protecting their organizations from toxicity, which often emerges when they protect their own interests or those of a small inner circle. By insisting on harmful practices, “silos form, politics entrench, mistakes are covered up instead of exposed, the spread of information slows and unease soon replaces any sense of cooperation and security” (28).
During Jack Welch’s tenure at General Electric, managers were forced into competition with each other out of fear of being let go during the annual firing (which targeted the lowest-performing managers). In this kind of environment, trust, empathy, and collaboration become nearly impossible to achieve in a genuine manner. Sinek also emphasizes the role of four chemicals in providing a biological framework for our safety: endorphins and dopamine, which can be traced back to early humans’ instinct to hunt and gather, and serotonin and oxytocin, which “incentivize us to work together and develop feelings of trust and loyalty” (46). Humans are wired for safety and belonging, which only accentuates leaders’ responsibility to cultivate a sense of stability—a luxury not just privy to a few companies but a common need of every organization. In addressing the importance of nurturing a Circle of Safety, Sinek reinforces how our bodies naturally operate and regulate emotions.
Throughout Leaders Eat Last, Sinek devotes special attention to two different generations of people: Boomers and Millennials. The dynamic between Boomers and Millennials makes for a challenging work environment. According to Sinek, Boomers often see Millennials as lazy and entitled, whereas Millennials often subvert Boomer ideologies by suggesting different styles of work (i.e., the exact number of hours in a work week is less important than an employee’s ongoing productivity). As Boomers and Millennials struggle to reach common ground, both groups constantly critique each other, which complicates some of the complex dynamics already at play (at work). When leaders of companies complain about managing Millennials, Sinek advises that they invest in a Circle of Safety. Conversely, when Millennials complain about the old-fashioned approach and values of their Boomer leaders, Sinek suggests that they disconnect from social media and try to connect with said leaders. As each generation makes sweeping generalizations about the other, the future of the workplace becomes less than, hindered by a lack of genuine connection between people from different age groups, different ideologies and strategies for survival. The solution lies in an empathy-based approach: “We must stop blaming each other and start helping each other” (271). At its core, empathy depends on trying to understand another person or group’s life experiences and perspective—as they represent the current working body, Millennials must be understood in order to feel empowered.
While Sinek is thorough in his analysis of the main factors that adversely affect Millennials’ performance in the workplace (i.e., over-parenting, ubiquitous technology, and instant gratification), he also calls previous generations to his conversation. Without dialogue and insights driven by a genuine desire to understand, generalizations about Millennials will continue to deepen the generational divide. Millennials will continue to feel misunderstood while previous generations will only grow in frustration. In his call for understanding, Sinek avoids formulaic responses to the two generations’ inherent tension; rather, he suggests a change in attitude when it comes to understanding Millennials and why they tend to act a certain way in the workplace. Fundamentally, Millennials gravitate toward a different value system, one that relies on encouraging individuality and creativity—and ultimately, making an impact through work. In order to break through to Millennials, thereby maximizing their effectiveness in the workplace, Sinek claims that they will “require employers who are empathetic, understand the challenges that this generation faces, create Circles of Safety and find ways to make the most of the many positive attributes and unique skills that Millennials bring to the table” (271).
From his very first anecdote about Captain Mike Drowley’s bold maneuver in Afghanistan, Sinek emphasizes the role of empathy in establishing a foundation for a positive work culture. One of the basic premises of Leaders Eat Last is that empathy can elevate the quality of work for employees. Sinek credits the role of empathy in the workplace as a historic change: “Before there was empathy at the company, going to work felt, like, work” (10). By highlighting leaders such as the former CEO of Barry-Wehmiller, Bob Chapman, who constantly exemplified empathy at work by instilling a culture of trust, Sinek argues that the workplace can actually be a place where we enjoy themselves (or at the very least, feel fulfilled and purposeful). Conversely, when an organization is largely characterized by constant releases of cortisol (the chemical associated with stress and potential threats), in which its employees are constantly suspicious of each other, empathy cannot take root. As cortisol prevents the release of oxytocin (the chemical associated with love and friendship), we become more irritable and selfish. Thus, empathy is not simply a noble ideal to aspire to, but a necessity that can affect a company’s tangible success—including its profits. This principle is especially apparent in the leadership styles of Costco’s James Sinegal and Jack Welch of General Electric (GE).
While both men led their companies to economic prosperity, their approaches were vastly different. James Sinegal led with a sense of empathy, providing warehouse workers with above-average wages in order to cultivate a sense of belonging and dignity. On the other hand, Jack Welch normalized pay cuts and layoffs, which in turn produced a corporate culture of fear and internal competition as managers desperately tried not to be outperformed. While Sinegal prioritized employee well-being, Welch prioritized profits. But Sinek doesn’t position well-being and profits as mutually exclusive. Even as Sinegal’s Costco stood by its commitment to minimize employees’ out-of-pocket healthcare costs, a practice seen by some as too lenient, this investment actually provided a significantly higher return than GE during Welch’s tenure. Prioritizing employee well-being is good for business as evidenced by Costco’s lasting success. Even when profits are at their highest, stress and toxicity keep profitable companies from reaching their full potential: “Customers will never love a company until the employees love it first” (223). Rather than minimize profits, companies should avoid exalting them for their own sake, as this will lead to exhausted employees with little to offer as they operate in work cultures devoid of Circles of Safety.
By Simon Sinek