Made to Stick: Why Some Ideas Survive and Others Die

Why do certain ideas stick, and others do not? Identify two steps the book argues are crucial to making ideas stick and explore their function.

What is the Curse of Knowledge and what are two efficient ways people can fight against it?

Discuss how credibility and concreteness make ideas stick. What drawbacks and pitfalls do these elements not account for?

To what extent does the element of surprise help make ideas sticky? What are the drawbacks to trying to find ways to disrupt schemas?

Define the concept of the Commander’s Intent (CI). Discuss its function as a tool of top-down management. Would it be possible for someone at a lower level of a company or organization to create a CI? Why or why not?

Why does this book not address the adverse effects of the method it proposes? Does this make the book more or less effective? Why?

What are two effective ways to evoke emotions in the audience? What are two ineffective ways of doing the same? Is there something dishonest or manipulative to crafting stories that bypass analytical thinking? Why or why not?

What is the best way of making audiences understand and retain statistics?