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Twenty-three-year-old Magnolia is a protagonist and one of the two main characters in the novel; many of the chapters are told from her first-person perspective. Her full name is Magnolia Katherine Juliet Parks. She is a wealthy socialite and the daughter of a powerful and influential Black music producer, Harley Parks, who has won several Grammy awards for his work. Her mother, Arrie, is a former supermodel who now designs handbags and fragrances. Magnolia’s mother grew up in Russia and moved to the UK, bringing her mother, who is known as Bushka. Magnolia has brown skin and light green eyes. She is slender and very pretty, and she revels in her good looks.
Magnolia has a sister named Bridget who also lives in the family’s 10-bedroom house in Holland Park, which is located in the Royal Borough of Kensington and Chelsea—one of the more affluent neighborhoods in London. The family employs a full staff, including maids and drivers. Magnolia attended a prestigious boarding school, where she met her current circle of friends, but she also grew up with a nanny, a Scottish woman named Marsaili, who still lives with the family. The narrative eventually reveals that she has also been having an affair with Magnolia’s father, Harley, for the last six years. Magnolia has a part-time job at the Tatler, a magazine designed to keep wealthy readers informed of fashion, lifestyle trends, politics, and high society events. She is sentimental and continues to wear the ring that BJ gave her with his family’s crest. Magnolia’s favorite activities are shopping and spending time with her friends.
Magnolia is very informed about high fashion and can identify the fabric, pattern, and designer of any brand-name clothing, and she uses this skill to evaluate people. She likes to buy clothing for BJ and for her sister, whom she encourages to wear designer brands. Magnolia is not otherwise in the habit of looking after herself. With her father’s money to support her, she lives a life of leisure and luxury, attending parties, going on vacations, and making appearances at high-society events. Magnolia often associates with celebrities, and the singer Elton John is her godparent.
Magnolia is supremely self-absorbed and has few interests outside of dressing up, going out, and worrying how people perceive her. She likes being around people and is rarely alone. She enjoys male attention and approval, but she is not sexually adventurous; after having a childhood crush on Christian Hemmes, she fell in love with BJ and slept only with him. This only changes when she begins having sex with Tom England. It is important to Magnolia that people like and admire her, and she is extremely sensitive when she does not feel valued. BJ’s infidelity devastates her because she feels as though she is not good enough for him, and she is never able to trust him again. Even so, she still craves his attention, even when he has frequent sex with other women. Her desire to resume a relationship with BJ motivates most of her actions, but she also wishes to hurt him to punish him for hurting her. Her need for exclusivity with him leads her to leave him at the end of the novel when she discovers that he cheated on her with her best friend.
BJ Ballentine is the second protagonist and point-of-view narrator in the novel. He was born into a wealthy family and earns money as a model and an Instagram influencer. Magnolia describes him as “the most beautiful boy in all of London” (1). This represents Magnolia’s bias, but BJ is attractive to many, many women; he has what Magnolia calls a “magic smile” (298) that makes him able to get his way. He is also well-built; he was a rugby player in secondary school. He has four brothers and sisters. His first crush was Mary Poppins; his second was Magnolia. His nickname for her is Parks. He knew Magnolia growing up because she was friends with his brother Henry, but around age 15, BJ grew attracted to her and asked her out. Their feelings for each other were intense, and they were the most important person in each other’s lives, which accounts for their current dislike of being apart. They are both sentimental about places that hold meaning for them, like the Mandarin Oriental, where BJ once carefully orchestrated their first time having sex.
BJ’s character flaw is his lack of impulse control. He deals with intense feelings by abusing alcohol and drugs and having casual sex. He gets aggressive whenever he is angry, and he often needs his brother or his best friend, Jonah, to restrain him from getting into fights. Magnolia describes him as a boy, not a man; despite his charm, he is reckless, irresponsible, and just as self-absorbed as Magnolia is. He reacts in the moment based on his own selfish desires, and this leads him to cheat on Magnolia with Paili. He feels terrible about it afterwards, but in the moment, he cannot think with logic, foresight, or restraint. This flaw makes him more of an anti-hero as the story unfolds.
Tom serves as BJ’s foil and chief competitor for Magnolia’s affections. He is 31 years old, and multiple characters compare him to Thor, suggesting a resemblance to the actor who played that role in the Marvel movies. Magnolia describes him as “Tatler’s most eligible bachelor since [Prince] Harry was nabbed from the list” (96). Tom is described as a “[b]illionaire, philanthropist, pilot, [and] dreamboat” (118). Magnolia thinks that Tom, unlike BJ, is “a grown-up man” (324).
Tom’s family is famous and wealthy, but Tom is also a professional pilot. He is still grieving the death of his brother, Sam, and he feels guilty about his attraction to his brother’s widow, Clara. Clara and Sam have experienced an intense love affair, and this dynamic helps Tom to understand Magnolia’s attachment to BJ. Because Tom has a strong moral compass, he believes that it is wrong for him to begin an affair with his brother’s widow, and he also has a protective streak that becomes apparent in his interactions with both Clara and Magnolia. Tom is able to consider the welfare of others, as when he takes a shaken Magnolia to BJ after she fights with her father; despite his own desires, Tom understands that what Magnolia wants in that moment is to be with BJ. Although he understands her emotional quirks, Tom falls in love with Magnolia and tells her that he would like to compete with BJ for her affections. When Magnolia says that she is getting back together with BJ, Tom isn’t optimistic about the long-term success of that effort, and this observation shows his practical nature and his perceptiveness about other people.
Christian is a secondary character whose role is to serve as a foil to BJ, and he also represents possible competition for Magnolia’s affections. He and his brother, Jonah, run a series of businesses that are not all strictly legal. Christian is part of the same friend group as BJ and Magnolia—what the friends refer to as the Full Box Set—and Magnolia had a crush on him before she got interested in BJ. When Christian showed his interest in Magnolia after she and BJ broke up, they dated briefly. He ended things because he could see Magnolia was still invested in BJ, and Christian now considers BJ to be his friend, but he has continued to be troubled by his own lingering feelings for Magnolia. Christian starts an affair with Daisy Haites to try to distract himself form this, but his efforts prove unsuccessful when Daisy becomes jealous of his attachment to Magnolia. Christian makes Magnolia realize the unfairness of toying with other people’s emotions and trying to use other boys as a shield and salve for her difficulties with BJ. Christian’s love triangle is an echo of other love triangles in the book, contributing to the ongoing themes of tangled attachments and fruitless love.
Bridget is Magnolia’s younger sister, and she serves as a foil to Magnolia. Bridget is going to college and has no interest in fashion, parties, or Magnolia’s social calendar. She therefore has a more mature perspective on the events of Magnolia’s life. Bridget is not amused when she learns that her father and mother are both having affairs with other people, but she does not regard this discovery as a personal betrayal. She is able to speak frankly with people and understand their motives, as when she advises Magnolia that her dependence on BJ is partially the result of their own father’s neglect. Over the course of the novel, Bridget becomes more drawn to the socialite lifestyle; she begins wearing the designer clothes that Magnolia chooses for her, and she attends certain social events. Bridget is Magnolia’s confidant, and the sisters enjoy a bond of trust and affection, allowing Bridget to bring a more level-headed perspective on Magnolia’s behavior.